Entrepreneurship is a great force and is a facilitator in stimulating economic growth. Indeed, the potential for growth can be gauged from how entrepreneurial a society is. It is a culture that puts an economy on a higher trajectory of progress and prosperity.
It is, thus, natural that budding businessmen, as well as those experienced, should know what entrepreneurship is all about.
This week long programme has been made as intensive as possible so that it will not only be a starter in understanding entrepreneurship but will also go further in that it will create a broad knowledge base involving the major business disciplines like finance, marketing, human resource management, business environment , information technology amongst others.
The programme has also been carefully designed to meet a perceived need amongst a group of people who would like to know more about practical aspects of business rather than going into theoretical issues as such.
The participants will have the opportunity to receive expert tuition in various aspects of business and entrepreneurship. This will evidently give them the opportunity to reflect on ways in which an already successful operation can be further improved.
The programme further creates the opportunity to exchange ideas, experience and knowledge with business owners and entrepreneurs from a cross section of countries and cultures.
- To provide a high quality Entrepreneurship education within a flexible and relaxed learning environment provided at LCMS.
- To show how government can aid in the development of small companies with specific policies and support and what make a successful start-up company.
OBJECTIVES OF THE COURSE:
The main objectives of the programme is:
WHO SHOULD ATTEND?
- Speakers
- Parliamentarians
- Special Advisors
- Special Assistants
- Clerk of the House
COURSE DESCRIPTIONS
1. Understanding Entrepreneurship
The Entrepreneurship module focuses on all aspects of starting a new business, with emphasis on the critical role of recognising and creating opportunities. Participants will be introduced to different ways of spotting opportunities, commercialisation of ideas. To introduce the subject, different techniques are applied including videos, case study analysis and classroom discussions.
2. Business Environment and Strategy
The world of business is turbulent. To live in that world, businesses have to know and appreciate the importance of the factors that shape and contribute to the volatility of the external environment. Indeed, it has been suggested that without a proper understanding of the external forces, businesses would be faced with the exit possibilities. In addition, entrepreneurs must have a strategy to survive and grow in their businesses. Appreciating environment is thus essential for entrepreneurs.
3. Entrepreneurship and Technology
Participants will be introduced to different ways of enhancing their business performance through a proper choice of technology. Different ways of innovation (product, process and people) are analysed. Participants are expected to take part in both class room discussions and local visits to Hi tech companies.
4. Finance for Entrepreneurs
The programme here introduces different techniques of raising seed and growth capital from venture capital, business angels, investment banking, and commercial banking sources by paying attention to the consultants facing small firms and entrepreneurs.
5. Entrepreneurship Marketing
Participants will then exposed to be Modern marketing practices including
- Marketing mix
- Import and Export
- Customer Relationship Marketing (CRM)
- Marketing on the internet
- Developing marketing plan
6. Modern Managerial Accounting
This will include
- Introduction to managerial accounting
- Costing
- Budgeting skills
7. Entrepreneurial learning organisations and HRM
This module aims at introducing modern HRM practices to the participants which include:
- Employee relations
- Learning organisation
- Skills assessment/Organisational skills
- Training and Development
8. Networking
Participants will have an opportunity to exchange views, skills and ideas with local entrepreneurs through networking events organised by LCMS. This will include visit to local business sites and tourist attractions on weekends.
COURSE DURATION:
10 days
APPLICATION PROCEDURES:
- Fill and fax your application form to LCMS
- Send 50% of your fees upon receiving your conditional offer, balance paid on arrival.
All applications should include:
- 2 passport sized photos
- Relevant copies of your passport
- A copy of your business registration certificate ( or any form of business identification) (if your are a business owner)
CERTIFICATION:
A Legislative Development Certificate will be issued to all participants at the end of the program.
COST - THE COURSE AS A PACKAGE:
Total cost, £2,550 for each person up to 20 participants. Modules fees cover training, preparation, materials, 2 days city tour, visits, lunch and concluding dinner.
HOST ORGANISATIONS:
London College of Management Studies
Brent House, 214 Kenton Road
Harrow, Middlesex HA3 8BT
Tel: +44 20 8909 1117/2120
Fax: +44 20 8909 2100
E-mail: p.datta@londoncms.com
Atlas System SDN BHD
14A First Floor, Jalan Scott,
50470 Brickfields
Kuala Lumpur, Malaysia
Tel: +603 227 46853
Fax: +603 227 73380
VENUE:
Holiday Inn Glenmarie, Kuala Lumpur
1 Jalan Usahawan U1/8, Seksyen U1
40250 Shah Alam, Selangor Darul Ehsan, Malaysia
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